It was interesting, last year, when NETFLIX said it wasn’t caught off guard when Disney said it would stop sending any new movies (such as Avengers: Infinity War) to it’s streaming service. NETFLIX said that it had been preparing for this eventuality since it’s first own series (House of Cards) back in 2013.
With Disney having it’s own streaming service (Disney Plus) , along with other networks such as HBO, CBS, DC Comics, Showtime … what is the future for services such as NETFLIX?
Earlier in the year, Ted Sarandos (Chief Content Officer at NETFLIX) said:
“The way we look at this long term is that our competitors will want that content on their own services…That was a bet we’ve made a long time ago when we got into original programming.”
(Take a look at the video below)
By the end of this year, NETFLIX will have spent around $20 billion over the last few years increasing it’s video library that are exclusive to its own brand. Now, at this point, it’s important to point out that not all studios are going in the same direction of Disney. One example is MTV, who are launching a studio to remaking classics from the 80s and 90s for video streaming platforms (such as NETFLIX).
There’s also more international programming now available on NETFLIX, including big event films and Indian series such as Sacred Games. I expect these to increase in number as time goes on, but – as always – these will take time to produce.
Watch out for future data analysis posts regarding this topic!
This post was written by noxford